Intourist held a monopoly on tourism in the USSR. As the only tourism agency in the Soviet Union, Intourist was responsible for attracting and accommodating all tourists. Like every other industry or ideal in the USSR, Intourist used propaganda to advance its agenda. Posters targeted western audiences. They portrayed the Soviet Union as a glamorous and exotic land rather than a country of labourers and peasants.
The Soviet Union used propaganda as a vehicle to disseminate communist ideology, promote the goals of the Communist Party and their own world view. After the Russian Revolution in 1918, the transformation of the Russian Empire into a socialist utopia required the retelling of history, the present and the future. Soviet propaganda posters have always kept pace with the times, and their legacy is intertwined with the rise and fall of the Soviet Union.
The industrialisation of the Soviet economy was Stalin’s top priority. By his own admittance, the Soviet Union is “fifty or a hundred years behind the advanced countries. We must make good this distance in ten years. Either we do it, or we shall be crushed.” A modern, industrial USSR would have economic independence from capitalist countries. Industrialisation meant the fundamental transformation of the Soviet Union from a predominantly agricultural economy into a leading industrial one.
It’s 1922, and a photograph of Stalin and Lenin sitting side-by-side appears in every newspaper across the Soviet Union. But everything wasn’t as it seemed. The photograph was a fake. It’s thought this photograph was the first time that Stalin used photo technicians to create a new reality, his version of reality.